This question needs to be addressed by dmarwah
Hello I have 6 question again just like last time and will be posting it in pairs of 2
5-6 sentences just like last time
1.Procter & Gamble (P&G) P&G was the first to see and value the 'house wife' market segment in the 1950s ...
They then created the 'Soap Opera' to deliver their marketing messages to that highly lucrative market.
They produced, directed, and fully sponsored numerous programs simultaneously on a national level.
To me, this move gave P&G the strength it needed to remain at the top of the industry.
What else do you do you attribute to P&G's success and its ability to continually grow its business?
2.
feel both companies are tough competitors, and are constantly attempting to out-maneuver each other.
During the recent decade, I feel the "Pepsi Generation" and the "Have a Coke and a Smile" slogans and associated strategies
have been quite successful in attracting new customers.
What are some of the slogans, strategies, and competitive philosophies you've personally witnessed?
